What’s in a name?? It can really make or break a product. It has to be direct, informative, entertaining, memorable…all in a few short words. Think you have what it takes to name a new product?? Cottonelle is giving you the chance!
Cottonelle has introduced a two-step process (paper + wipes) they need to name it something creative, something fun, funny-yet-tasteful, and that gets the point across.
They have asked me to help spread the word (no pun intended ;). On my blog I have placed a link on the side bar…click on it and enter a name to give this new product.
To enter additionally…you can tweet your name with hashtag #nameit and you can post it on the Cottonelle FB page.
Some recent names on the Cottonelle FB page…
Slim Shady
Double Down
Swipe and Wipe
Ok…now it’s your turn! Take a minute and tell them what you would name it!
I too am a big Cottonelle fan and definitely appreciate the handy wet wipes whenever grandkids come to visit. My suggestion for the name contest incorporates three steps for a new ad campaign using Jackson 5 song “ABC, It’s Easy as 1-2-3″in the background. Advertisement shows only set of hands, but focuses on toilet paper being pulled off, wet wipe being popped out and, lastly, hands being washed.